The train operator which operates services from London to Edinburgh has been ridiculed after boasting about views on its route above a photo taken in Devon.
LNER, which runs on the East Coast Main Line, tweeted: “Not to brag but we have some magnificent views on our route! From greenery to beautiful beaches.”
However, underneath the message was a photo showing a girl looking out of the window as she passes a beach on the part of the route run by Great Western Railway (GWR) between Dawlish and Teignmouth:
Eagle-eyed social media users took to Twitter to point out that it was nowhere near the LNER line, with one poster asking: “Does LNER go to Devon, then?”
Others called the post a “huge fail”, while one said: “Ah yes, the 1200 LNER to Penzance calling at all stations.”
Even GWR, the operator which runs services in the West Country, ribbed its fellow operator in a tweet, saying:
In a response to a poster, LNER said that the image was from an industry-wide campaign, the imagery was not train-specific, and it was aware it was a GWR train and a view in Devon.
The image was part of a “Nothing Beats Being There” campaign run by the Rail Delivery Group, Network Rail and Great British Railways.
The campaign was launched last month to encourage more people back onto trains following the pandemic.
Alongside photos of various travellers, the groups have also released an advert showing the various trips people make on the network.